Migrant Groups Are More At Risk Of Developing Mental Disorder

Today there are approximately 1 billion migrants in the world out of which 214 million are international migrants and 740 million are internal migrants. This wide range of population include workers, undocumented migrants, students, refugees and others, with each having different needs, health determinants and vulnerability. The health needs of this large population are considerable (WHO, 2015). Migration is a stressful experience and not all of the migrants respond to the stress similarly. The response of individual can be influenced by multiple factors like personal, social and cultural. Some of these factors are aggravated by the loss of social support system, cultural values, religious norms, changes in own identity and adjustment to a new culture. These stresses related to migration impact the mental health of migrants and there are strong evidences which suggest that certain migrant groups are more at risk of developing mental disorder. Moreover, the rate of mental illness is a lso increased among migrants (Bhugra, Gupta, Bhui, Craig, Dogra Ingleby, 2011). The loss of culture and social support cause grief which is a healthy reaction and natural consequence of migration. However, psychiatric intervention is required if significant distress is caused and symptoms persist for specific period of time. Cultural bereavement is an experience of migrated person due to the loss of cultural values , social support, self identity and adjustment to new culture in which personShow MoreRelatedThe Causal Factors Associated With The Disease Essay1474 Words   |  6 Pagesuntreated can be a life threatening condition, however as developments continue treatments become more effective, the number of people leading successful lives with the condition are increasing. The more researchers begin to understand the underlying causes the more they can develop a treatment protocol that allows for minimal disruption to one’s life. The causal factors associated with the disorder This disease like other diseases do not have a specific reason to develop, the causes still unknownRead MoreCommon Mental Disorders in Colombian Women1590 Words   |  7 PagesThe common mental disorders represent a major public health problem. The prevalence of common mental disorders varies according to the method of evaluation, either with the use of a scale or conducting an interview. The prevalence of common mental disorders is almost 25%, if it is used the General Health Questionnaire (GHQ-12).1 Common mental disorders are more frequent among women than men; it seems that women are more sensitive to stressors. Around the world, common mental disorders produce a negativeRead More Health Care for Migrant Farm Workers Essay2443 Words   |  10 Pagesindustry. Due to the large migrant and seasonal worker population, especially those from Mexico, it is a hard population to reach when it comes to healthcare needs. Fear, language barriers and cultural norms are all barriers that nee d to be addressed for this special population. â€Å"(Holmes 2011) Agriculture is one of the most hazardous occupations in the United States. In 2000, there were 780 deaths and 130,000 disabling injuries in agriculture. The only industry that had more deaths was constructionRead MoreBehavioral Health Counselor Roles and Responsibilities2064 Words   |  9 Pagescare; * be behaviorally, rather than personality, focused; * be able to perform consultations and give provider feedback â€Å"on the fly†; * be able to effectively communicate and interact with primary care providers. Therapists used to more traditional, long-term, in-depth psychotherapy approaches may experience a â€Å"culture shock† in the primary care environment and may need to make significant adjustments in their therapeutic style and way of thinking to be effective in this milieu. Read MoreMarijuana Has Destroyed And Transformed The Lives And Futures Of Many People1429 Words   |  6 Pagesand transformed the lives and futures of many people. It was friday night when Alejandro 19 year-old and his friend Joe 22, both college students were arrested by the possession of 3 cigarettes marijuana. Their plan was to go to the house of their group of friends to practice music after a long week of work at school. they were about to get to their destiny when a police officer pull them over because one of car lights was not working. The police officer perceived the smell of marijuana of someRead MoreDeterminants Of The Disease / Health Condition1750 Words   |  7 Pages Sellers, 2014). Ma ny drug users were sharing needles spreading diseases such as AIDS and causing the largest HIV outbreak that Indiana had ever experienced (Harper, 2015). Another determinant would be the socioeconomic status of the population at risk. A poor socioeconomic status is a social determinant of their disease because it gave them fewer options with less accessibility to health care and treatment for their addiction. 2. Describe how surveillance of the disease/health condition is conductedRead MorePBHE607 Exam 1 Essay1320 Words   |  6 Pagesactivities characterizes a clinical approach (as opposed to an epidemiologic approach)? A.Description of specific signs and symptoms B.Description of seasonal trends in disease occurrence C.Examination of disease occurrence among population groups D.Demonstration of geographic variations in disease frequency Answer Key: A Question 4 of 25 4.0 Points Indicate the level of prevention represented by screening for breast cancer A.Primary Prevention Active B.Primary Prevention PassiveRead MoreThe Principles of Mental Health Promotion in Relation to the Mental Health of Refugees2626 Words   |  11 Pagesan increased demand for productive mental health promotion policies that raises the mental health promotion practices and policies for refugees worldwide. The increasing global recognition of the call to promote mental health is a fundamental portion of enhancing population well-being and health besides lowering the increasing burden of mental health problems among refugees. These efforts call for dissemination and identification of sustainable and effective mental health promotion and prevention interventionsRead MoreSchizophreni Symptoms And Symptoms Of Schizophrenia3854 Words   |  16 Pageschronic disabling brain disorder. Schizophrenia was once thought as, as a disorder that only affect teens and adults. It wasn?t unstill recently that doctors and researchers discovered that schizophrenia can affect children under the age of 13. Children have the same sign and symptoms of schizophrenia as adults. The same medications used to treat the symptoms of the disorder is used both in adults and children. Schizophrenia is a complex disorder. It is hard to diagnose the disorder because many of theRead MoreA Brief Note On The Refugee Agency Un2619 Words   |  11 PagesAfghanistan, Somalia, Iraq, Syria, and Sudan. 44% of refugees are less than 18 years old. Refugee children are more likely to have genuine issues linked with malnutrition, physical injuries, brain damage, and sexual or physical abuse. These problems directly affect the child’s cognitive, social, and emotional development leading to serious mental illnesses, including post-traumatic stress disorder and depression (Neugebauer, 2013). Regular health problems for refugees are unique in relation with the

Totalitarianism in Brave New World by Aldous Huxley and...

Many people have sought to evaluate the vulnerabilities associated with states and markets that are under totalitarianism, which is a political system in which the state holds total authority over the society. First developed in 1920 by the Italian fascists, and in particular Benito Mussolini, who ruled Italy for over twenty years, totalitarianism embossed the minds of those who lived under it. This system was conceptualized mainly to highlight the similarities between Nazi Germany and other fascist states. There’s one underlying difference that one must understand for one to assess the restrictions that totalitarianism puts on one’s liberty. One should realize that totalitarianism states are states where there is a single party rule, where a dictatorship is type of government in which a single person rules. Aldous Huxley and George Orwell are famous authors who opposed totalitarianism, and through their philosophical ideals, attempted to inform people of the dangers fa ced by society under this restricting system, where people are inhibited from holding any sort of authority. George Orwell, in 1984, discusses concerns relating to big government and big brother and Aldous Huxley, in Brave New World, discusses predatory markets impinging on our personal freedoms. Through their works, they attempt to question societal beliefs on brute force and physical coercion verses the manipulation of preferences and tastes leading to willing submission. George Orwell and Aldous Huxley eachShow MoreRelatedGeorge Orwell And Brave New World1165 Words   |  5 PagesIn both novels, 1984 by George Orwell and Brave New World by Aldous Huxley, the impacts of living under radical levels of censorship and control are highlighted and indirectly scrutinized, in an allegorical manner. Written about are what these two authors believed could have become a possibility if humanity were to take a wrong turn and gives power to the wrong party and the negative influence it would have. The two books have many common ideas pertaining the methods of government that could leadRead MoreNineteen Eighty Four By George Orwell Essay1601 Words   |  7 PagesBook Review for Nineteen Eighty-Four by George Orwell Jason Lee December 12, 2015 SECTION A Date published June 8, 1949 City where published London, England Publisher Secker Warburg Number of pages 267 SECTION B Summary of your book (key details only...address the beginning, middle, and end of the book) Nineteen Eighty-Four takes place in the fictional nationRead More General Will1907 Words   |  8 Pagesexample, George Orwell wrote in his famous dystopian novel, Nineteen Eighty-Four, that â€Å"freedom is the freedom to say that two plus two make four† (Orwell, 1949, p. 84), explicitly against an establishment which in that case is sufficiently entrenched to command the general will. It is partly against the homogeneity implied by such political ideologies as Rousseaus that Orwell and other twentieth century dystopian or antiutopian authors such as Aldous Huxley, in Brave New World (Huxley, 1932), were

King Lear Quote Analysis Free Essays

â€Å"The art of our necessities is strange,’ That can make vile things precious. † (3. ) 3. We will write a custom essay sample on King Lear Quote Analysis or any similar topic only for you Order Now A. Speaker Lear b. Context Lear is raging out in the storm, the Fool urges Lear to find shelter c. Significance While Lear is raging and letting his anger get to the best of hi m, he realizes hat giving all Of the power to Generic and Reagan were foolish decisions. He did don’t think about how ruling the kingdom granted him so much power, and realized this when he threw it all away foolishly. Lear learns that you can hate something or someone, until the mom entity need it most. L have no way, and therefore want no eyes; I stumbled when I saw. † (4. 1) 4. A. Speaker Gloucester b. Context Edgar sees an Old Man leading Gloucester, who is remorseful ova ere hating on Edgar, whom he loves and misses. C. Significance Gloucester claims that he would rather be able to see people from the inside, rather than the outer appearance or how they seem. He wants to know the try HTH of everyone since he didn’t see the people for who they are, but saw them just from hearing ABA ou t them and assuming who they were. Gloucester doesn’t want anymore misunderstanding gas, because that is what caused all of these trials. He realizes that you can only see a person for who they are by their actions. â€Å"The weight of this sad time we must obey;’ Speak what we feel, not what we ought to say. / The oldest hath borne most: we that are young/ Shall never see so much, nor live so long. (5. 3) 5. A. Speaker Edgar b. Context Albany, Kent, and Edgar discussing after the tragedy that had jug SST taken place. . Significance Edgar has came up with the conclusion that speaking what we feel and had time to think about it rather than just blurting out whatever is on our mind is t he wisest thing to do because it’ll end up in a tragedy such as this. Edgar also states that he, all Eng with Albany and Kent, can never see worst than the tragic events that occurred such as the De tats of Lear and his daughters, and his father and brother, Gloucester and Edmund. How to cite King Lear Quote Analysis, Papers

Ants (311 words) Essay Example For Students

Ants (311 words) Essay AntsThere are more then 10,000 species of ants and they all share the same commontraits. The traits that they share are three body sections. The body sectionsare the head, thorax, and abdomen. The head contains a relatively large brain. It also had the eyes, antennae, and the mandibles (which are shaped differentlydepending on the ant). The antennae are what an ant uses to smell, touch, taste,and detect movement. The next part of the ants body is the thorax. This partof the body has small holes that allow ants uses to breath through. Anotheropening produces a chemical that kills germs. On this body section there are sixlegs and small claws that allow ants to carry up to 20 times there own weight. The last body section is the abdomen. This section leaves trails of chemicals,which are also made in this section, that are used to communicate. Each type ofant leaves there own kind of chemical. The chemical tells other ants where foodis, it lets ants know that there are enemies around, it tells aunts where thenest is, and many other things. Ants have been around since the dinosaurs. Scientist feel that a long time ago aunts began to produce babies in largeamounts. The babies would grow up and live near by; soon the babies and theirfamilies wold come and live with the parents forming colonies. A colony is anorganized community. All ants in a colony live and work to care for the onequeens offspring. The colonies inhabitants are divided into different jobs. There are workers who find food, nurses, the female ants, who care for the youngand the food, and there is the queen, who is the mother of the entire colony. Once a year the male ants fly away and the female aunts, that have wings, flyaway and they mate and go off and star there own colonies.

Gene Therapy And Mesothelioma Essays - RTT, , Term Papers

Gene Therapy And Mesothelioma Gene Therapy ? Part 1 Introduction and Mesothelioma The best way to begin this paper is to identify exactly what genes and gene therapy are. Genes are biological units of heredity. Genes determine obvious traits, like the color of your hair or eyes, and also characteristics that aren't so obvious, such as your blood's ability to carry oxygen through the body. They are what make us, us. Genes make us who we are, each made up in our own unique way. Genes carry the directions that allow cells to produce certain proteins called enzymes. Genes, when they have flaws, can result in disease in the body (National Cancer Institute, 2000). The next major point that need to be clarified is gene therapy, what exactly is it, its goals, and how important is it both today, and for the future. Gene therapy is a process of manipulating a person's genetic makeup to fight a disease they may have as a result of a genetic flaw. In a short explanation, the genes of a person are altered and inserted again into the body, in the hopes that those genes will multiply, then outnumber and destroy the defective genes, therefore defeating or significantly delaying the spreading and destruction of a disease (National Cancer Institute, 2000). This is still experimental treatment for all diseases, and it is most frequently tested on different forms of cancer, AIDS, cystic fibrosis, hemophilia, and Retinitis Pigmentosa. There is a hopeful outlook for the future of this type of treatment, but many more trials and tests must be performed. While it could be a revolutionary type of treatment, its effectiveness is still quite unknown (University of Pennsylvania Cancer Center, 1996). Gene therapy is often tested as a possible treatment for Mesothelioma, a deadly cancer. This type of cancer is considered to be uniformly fatal; according to records of the disease, patients have less than two years to live after the diagnosis of this cancer, and needless to say, this is with standard treatment. This cancer is frequently linked to asbestos exposure; asbestos was most likely prevalent in a previous work environment. Initial experiments focused on pleural mesothelioma, a type of chest tumor that affects the lining of the chest and is very strongly linked to asbestos exposure. The cancer barely, if at all, responded to radical surgery and chemotherapy treatment (University of Penn, 1995). Doctors and scientists are desperately seeking for a cure to this disease, it is very hard to treat and produce any type of result. In 1990, gene therapy treatments for this cancer first took place on laboratory mice. The majority of results from animal testing were positive, in which the disease was either cured or slowed down quite a bit. Due to these positive results, scientists were eager to begin testing humans, yet found out that it was not so easy with human beings. Things did not happen as expected, such as the body of the patient would not produce enough of the altered gene or just did not respond at all. (Drake, 1997) Donald Hardy was the first mesothelioma patient in the world to be treated with gene therapy. While Mesothelioma defied all forms of conventional treatment and led to a quick death, it was different with this experiment. Hardy's cancer had become mysteriously quiescent; the cancer had stopped growing inside his body. Hardy had to follow up with constant trips to the doctor to be tested to see if the cancer started to grow again. There was always an element of uncertainty in the treatment. While Hardy's cancer didn't return, he was one of a small number of patients with a successful result in the experimentation. A possible explanation was that the treatment caused an inflammatory reaction that stopped the cancer cells from growing, at least temporarily (Drake, 1997). Hopefully, gene therapy is a field that will change our medical field and how we treat diseases. While seemingly an easy concept, it has presented our best doctors and scientists with a huge question mark, which we as a society can only hope gives us a more possibilities of treatment for the diseases we can not get rid of now. Science

Governmental decisions essays

Governmental decisions essays Everyday people are faced with hard decisions that effect not only themselves but others as well. On May 24, 1920 on the cover of The New York Times, were many controversial issues and huge governmental decisions that were in action. There was talk of Senate nominations and presidential honor. The big topic however was the discussion by Congress and Gompers about the cost of living. These were all important things that had to be deicide by the people of the United States at this time. There was tension between the government and the people of the United States that had to be ended. In the article Johnson and Wood Close in Oregon there was a race for being crowned as senator. At this time they were doing the senator nominations. Senator Hiram W. Johnson had a lead of seven hundred and seventy five votes over Major General Leonard Wood for the Oregon Republican Presidential preference. According to the counting, the votes stood: Johnson 40,544: Wood 39,769: Lowden 14487: and Hoover 13,036. In the contest between senator George E. Chamberlain and Harvey Stark, the votes were Chamberlain 12,885 and Harvey 7,158.This was the election for the United States Senator. This election at the time was important according to Johnson Jr. senators must be nominated or the west will go democratic. In another article Commend Davis As Fit To Receive Presidential Honor the people had to determine whether one man was a good, strong person to represent them. The people of this time had to determine whether the man was suitable for presidential honor. John W. Davis was known as a strong democrat. That is what the people wanted to represent them in the presidential elections, which were soon to be held. Davis had spoken at democratic councils. There were regrets that the people who liked him did not bring his name to the attention of the democratic leaders. There were a lot of people that followed Davis, that agr...

NBA Research Proposal Example | Topics and Well Written Essays - 250 words

NBA - Research Proposal Example This study would involve a quantitative research design. The researcher will use all the data from Nba.com and espn.com. This type of data can be referred to as secondary data. In this context, secondary data refers to data that are not from the researcher’s personal sources (Peeffer 6). This means that the researcher cannot boast of being the original collector or owner of secondary data. As is often is the case, secondary data are not first-hand data but once the approach towards their collection is well conducted, the researcher can be assured of authentic data (Peeffer 6). To ensure that there is authenticity, the researcher first shall develop a data log. The data log will involve a statement of all themes or topics that the researcher would wish to collect. Next, the researcher will form a list of sources including internet sources in which the data would be obtained. The researcher will then collect the sources and samples from the specific materials that are useful tow ards the answering of the research questions proposed. The researcher will make use of the quantitative reviews of the materials selected from the sources. This means that, the researcher will not only gather information from the sources but also discuss the quotations by comparing ideas from different sources and drawing personal conclusions. By the end of the study, data will be collected, analyzed through coding first and the later through triangulation of the coded data. Descriptive techniques such as tables, charts, percentages and charts will then be used to present the analyzed data. Secondary data will also be used in the analysis of the causal effect of NBA team’s salary dispersion, the degree of team’s tacit understanding, team efficiency, and super star player on team performance and a comparison will be made with already conducted studies on the same topic. The obtained

Nurse Practice Act Discussion Assignment Example | Topics and Well Written Essays - 250 words

Nurse Practice Act Discussion - Assignment Example Teaching as a responsibility in nursing entails informing the patients on the medication guidelines (Munro, 2012). As an obligation of a nurse, teaching is evident when advising patients on how to handle the wounds, especially during the post-operative stage. The responsibility extends to other patients undertaking other different forms of medications. Nurses explain to the patients the advantages and disadvantages of the actions taken so that every activity undertaken with regards to healing is in their best interest. Some of the nurses decide to transmit the actual practice of teaching to upcoming nurses (Penn, Wilson & Rosseter, 2008). They impart the knowledge gained to ensure the incoming nurses exhibit high levels of knowledge and professionalism. In my practice as a general nurse, a reflection of the teaching role is evident when I pass necessary information to the patient. The information passed depends on the condition of the patient in terms of knowledge base and age. In some cases, the teaching may entail actual demonstration to the patients how to handle the medication when they move back home. Providing full information enhances the carefulness among patients leading to improved

Interpersonal skills Essay Example | Topics and Well Written Essays - 3750 words

Interpersonal skills - Essay Example You will need to make reference to the different exercises which you carried out in the seminars and to any reading you may have done, together with any concepts or frameworks which were covered in the lectures or seminars. These must be clearly referenced using the Harvard system. This will be the key part of your submission and should convince us that you have now at least progressed in the skill areas covered by the module, that you can appraise your level of skill and have an understanding of 'good practice' and effective performance in relation to the different skills. The main skills are the ability to plan and use your time effectively and to manage yourself, to contribute effectively to groups, to communicate orally in a range of situations and to give formal and persuasive presentations, and to write clearly and concisely using an appropriate structure. (Additional skills covered in the module - the ability to be self-aware and self-analytical, to record your learning and gi ve an account of your skills, and to plan for your future development - will all be developed as a result of writing this assignment.) A plan for the future - for the ... A plan for the future - for the period after this semester - which includes what skills you want to develop further, how you will go about doing so, how you will begin to present yourself to employers, and your initial thoughts on your future career and job roles. This should be based on a consideration of what you have and have not achieved over the semester, and should contain clear targets, and points for action. Try to include an updated CV with your action plan. REFLECTIVE PORTFOLIO: INTERPERSONAL SKILLS INTRODUCTION Background. The beginning of this session began with the aspect that we operate as a group at all times to achieve one common goal. Goal may differ as per perceptions of an individual; the common factor always remains productivity of the organisation, its effectiveness to sustain in this competitive world and, MOST IMPORTANTLY, human aspects of the organisation. And whatever position we might hold in future, we are always humans first with our own limitations, problems, attitudes, priorities and lifestyles. To get all people together with so many differences in perceptions requires one common platform, and learning interpersonal skills can provide the foundation for this platform. People change jobs not just for money in this world but also for working environment, rather mainly for the latter. Adequate knowledge and understanding of interpersonal skills would allow us to meet the often stated objectives of the module which were - the ability to work as an effective member of a group , the ability to listen actively and communicate orally and the ability to manage yourself and your time. SWOT. Knowledge and expertise in Inter-personal skills is a crucially important capability in a world where people

Impact of Culture on Marketing

Impact of Culture on Marketing The impact of culture on how the products or services might be marketed in various regions around the world. Nandos is a multi-national food chain restaurant with thousands of restaurants across the globe. Nandos are a South-African food chain that has expanded globally over the last 15 years. The Impact of culture on how this food product/service has been viewed in various countries around the world had originally had a negative effect when Nandos first tried to expand to different countries. When expanding a business globally one of the main objectives to making an impact on the market is to take into consideration that countries culture. This is what Nandos failed to do and hence cost the in terms of how fast the company expanded. It has rigidly and excessively stuck to its corporate culture exhibited in South Africa. It failed to note that South Africans national culture is not the same thing as what applies in countries in European and Asian states . (Cross Cultural Management Report On Nandos Cultural Studies Essay) A time when Nandos did adjust their product or service to have an impact on a particular culture was when they collectively targeted people in Saudi Arabia during Ramadan. The company knows that during the month Ramadan takes place, Muslim people do not eat during sunlight as it is part of there religious beliefs. Nandos open there restaurants right up to midnight to offer a better service to the customers as they feast at sundown. This years Ramadan will run from Friday 26th of May till Saturday 24th June. With Social media being at the forefront of communicating today that is where Nandos do most of their advertising as it costs less than any other source of advertisement. The problem with this is when Nandos releases and ad online it must cater for all the different cultures of the countries in which they have restaurants in and countries they wish to expand to. They must not cause worldwide unrest. A time when the food chain did cause a huge global cultural problem was on March 26th 2016 when the released a paper print advertisement that was in the English Daily newspaper. The print read: We dont mind if you touch our buns, or breasts, or even our thighs. Whatever youre into, enjoying any Nandos meal with your hands is always recommended, read the advertisement. The headline read: Try something you can grab with both hands. Source: (NandoS Cheeky Print Ad Stirs Up Trouble; Ends In Public Apology) This little piece of advertisement placed in an English newspaper grabbed headlines in India it was that controversial. The topic was covered by the indianexpress.com Nandos received severe backlash from people on social media as many people viewed this as being sexist towards women. This resulted in Nandos issuing an apology to its followers. Source: (NandoS Cheeky Print Ad Stirs Up Trouble; Ends In Public Apology) This is just one cultural issue that Nandos got wrong when marketing not only in the UK but globally that had a negative effect on customers. This shines the company negatively that will see customers and potential customers boycott the brand thus, delays the company from growing and building cultural relationships with countries. The Impact of culture on how an organisation might be managed from a HR perspective. When an organization is growing internationally, culture must be instilled within the core of an organization. Culture is a huge part of business, especially big international companies as it is tough to take all the determinants of culture into account of a whole country, youve got to make sure you are not insulting anyone and all the barriers have been successfully resolved.The norms of culture are: religion, political economic philosophies, education, language and social structure. The norms and values of culture evolve overtime.It is vital a manger tells their employees what these values and norms are so that they can carry out their duties how the mangers want the company to be seen by its customers. The Nando s management in the South African headquarter had given no room for the management of its firms in other countries to operate freely this has given them no room for innovative strategic marketing planning in observance to the environment in which they operate in . The national culture of South Africa has greatly influenced the corporate culture of the Nandos organization and it thus constituted a negative impact when its adherence and transfer to other national culture that is not compatible , led to the unprofitable business operations in these countries . (Cross Cultural Management Report On Nandos Cultural Studies Essay) The impact of culture on issues such as negotiations with local suppliers and agents. Nandos are a company that basis themselves on serving their customers with fresh never frozen chicken but this has come under scrutiny. Nandos came under fire in 2013 when a Daily Mail reporter wrote an article describing the whole story about why Nandos chicken isnt as wholesome as you think (Daily Mail, 2013). They suggested that Faccenda, one of Nandos main chicken suppliers, kept the chickens in poor conditions, (NandoS Ethical Practice And How It Could Be Improved) à ¢Ã¢â€š ¬Ã‚ ¦these birds will have been bred in hangar-like sheds, never setting foot outdoors in the six weeks it takes them to reach their genetically engineered slaughter weight. (Daily Mail, 2013). If this was through it would have a knock on effect when the company went to negotiate with other suppliers and would maybe cause customers to go elsewhere for natural fresh chicken. For example Nandos main fresh chicken suppliers (uk) as posted on their website are: Cargill, Moy Park, Faccenda, Freemans of Newent and 2sisters. The other suppliers of the fresh chicken may boycott the company as they dont want to be labelled with suppliers such as Faccenda as it could have repercussions on their trade in the future. This could leave Nandos with suppliers cancelling their trade agreements. Another impact this could have with negotiations with local suppliers and agents is with this article being released the other suppliers may demand more money as they are supplying fully fresh chicken compared to Faccenda suppliers. Nandos also came under scrutiny in 2014 when the guardian released an article questioning how ethical Nandos is. Recently the Enthoven family, who owns Nandos, has been found to have a secretive offshore  £750m trust located in a Channel Islands. This offshore trust means that family can avoid UK inheritance tax on all their fortune (The Guardian, 2014). However the restaurant group pointed out that they paid  £12.6m in UK corporation tax last year. This also could have had an impact on Nandos when they want to expand in the UK in terms of taxes and the relationship with the government. Suggestions       Nandos actions on social media is one of the main areas that needs to be adjusted in order to entice more people to eat in their restaurants. Social media connects everyone around the world. People of all cultures so Nandos must be careful want content/ads they release online as it could be seen as funny by one nation and disrespectful by another. Nandos is known for releasing these controversial adverts around the world. From my findings this is the main area the company needs to adjust or rethink. Whoever looks after the social media on behalf of Nandos make sure they have the necessary training it takes to operate these profiles. From my findings another area I havent mentioned a lot is the Nandos menu. It is almost the same all across the world. 90% of the menu is the same as it is here in Ireland. I think a good idea would be to introduce more types of food options on menus in countries based on the culture of the country that Nandos operate in. For example: India already has 5 restaurants, with Nandos planning on expanding their. Integrate Indian delicacies to the menu to cater for that country to try entice more of the locals that are not fans of the Portuguese food Nandos serve. Bibliography: Leigh, David, James Ball, and Leila Haddou. Nandos Using Secretive Tax Haven Trust To Avoid Inheritance Tax Bills. the Guardian. N.p., 2017. Web. 10 Mar. 2017. NandoS Ethical Practice And How It Could Be Improved. rmtheory2practice. N.p., 2017. Web. 10 Mar. 2017. NandoS Cheeky Print Ad Stirs Up Trouble; Ends In Public Apology. The Indian Express. N.p., 2017. Web. 3 Mar. 2017. Cross Cultural Management Report On Nandos Cultural Studies Essay. UKEssays. N.p., 2017. Web. 3 Mar. 2017.

The Effect Of Advertising On P :: essays research papers

What does it mean to be physically fit? Does it mean you can throw a football like John Elway, or hit a baseball like Sammy Sosa? Does it mean you can run a mile in one hundred degree weather under twelve minutes, or swim fifteen laps across a pool in one minute? Is physical fitness being anorexic or being on steroids. That’s what the media makes it look like. The average female super model is up to fifty pounds underweight. Sixty-two percent of football players take some form of muscle enhancing product. Many girls worry about their physical appearance. They want to look like the model in this add for Calvin Klein and other advertisements. They think that’s how everyone wants them to look. Many will go to any length to get that way. That often leads to serious eating disorders like anorexia. It’s crazy because even the models don’t look like the adds. Almost ninety-six percent of magazine and t.v adds are touched up by computer to look â€Å"perfect.â₠¬  The effect advertising has on some people’s personal appearance is bad. Even people that don’t develop eating disorders still feel bad about themselves at one point or another because they don’t look like the advertisements, like society wants them to look. The â€Å"standard† that the media shows has other negative effects besides eating disorders. It can also lead to shame, guilt, stress, depression, and a lack of confidence. It’s not just girls that are shown in these ads. Guys are shown that they should be muscular, and well built. They sometimes turn to steroids to get like that. Some even develop eating disorders. Guys also get a lack of confidence, they just won’t admit it. Most advertising discourages acceptance of people that are different than you. They show you people that look almost perfect, and a lot of people judge you on how you look compared to the models on t.v and in magazines. Advertisers shouldn’t focus so muc h on what a person looks like.

Motorola and Globalization

Motorola is an electronic communications pioneer and is one of the foremost designer and manufacturer of cellular phones, cordless phones, two-way radios, pagers, cable modems, broadband set-top boxes, and other communications products and systems. About 60% of its sales are from outside USA. Motorola has followed the global strategy for several decades and has used this strategy to increase business revenues. The company started to enlarge its operations outside the United States by building a plant in Mexico and marketing Motorola products in eight countries, including Japan. In 1961, an office was opened in Japan and in 1968 Motorola Semiconductors Japan was formed to design, market, and sell integrated circuits. There was an ongoing attention to  Ã‚   globalization by Motorola on Asian, Eastern European, and Latin American markets in the early 1990s. In 1993, the company announced ‘Corporate America's biggest manufacturing project in China': two plants for the manufacture of simple integrated circuits, pagers, and cellular phones. The changes at Motorola are part of a wider movement in American business   Most companies, including Motorola, are also increasing their importance on creativity and innovation, as globalization has led to increasing competition from low-cost rivals from abroad .. According to its CEO Ed Zander, â€Å"In order to compete successfully in today's global world, companies must invest in the countries they do business in, learn the ins and outs of doing business in those countries, and not view them as simply a source of cheap labor†. With such global strategy, Motorola has acquired a presence in the global market that goes further than a few marketing maneuvers. Together with Global strategy, it has inherent sincerity about supporting its customers and training its employees which have pervaded its policies as well as its budget   Motorola has   focused on customers and relationships, a respect for the work force and a strict sense of responsibility.. All of these strategies have led to its success and today Motorola is the world’s number 2 in sales of cell phone. http://www.businessweek.com/magazine/content/05_32/b3946103_mz063.htm Ed Zander on Motorola’s tech Turnaround,11/28/2005 , Working Knowledge for business leaders Archives Retrieved on 6/12 /2007 http://hbswk.hbs.edu/archive/5113.html      

Education Essay

Someone once told me that â€Å"Education is the building blocks of one’s character†. As much as it sounds too much of a cliche’ I couldn’t help but agree with this well known quotation. Although it may be true, that one’s education cannot define a man, it also holds true that different forms of education is readily available and it makes or breaks a man into who he is in his current disposition and into who he may want to be in the future. Some people claim that education is a matter of circumstance and privilege, that in this modern day and age, only those with the proper resources can have the proper education that one may need in order to be successful. If you ask me, this is only true in the terms of getting a degree to get all the right opportunities. But in reality, real education that will lead you towards the ends of your goals in life is the education you gain in life experiences. Let’s take Bill Gates and Albert Einstein who both didn’t finish college for example, they only succeeded in their personal aspirations by learning in the arena of their life and living itself. It may be important to note that in life, one must need a model to see how life is lived and how we learn from everything we see and experience in our day to day living. It may not always be formal education that we may attribute our learnings all the time, but it is imperative that any form of education should take place in order for us to grow in all different aspects of our lives. May it be in our professional lives, personal lives or for social reasons, a learning curb can be gained by us through the years because we were educated not only on how to live life, but most importantly how to be continuously educated till there is nothing more to learn in this life which may bring us to the breaking point of death or suicide. But in both scenarios, we still know that it is an imperative that a learning experience should be observed for us to prosper in a game called life.

Lone Parents Poverty And Unemployment Social Work Essay Essays

Lone Parents Poverty And Unemployment Social Work Essay Essays Lone Parents Poverty And Unemployment Social Work Essay Essay Lone Parents Poverty And Unemployment Social Work Essay Essay In a recent survey, Rafferty and Wiggan 2011 province, in the yesteryear, lone parents with kids below 16 old ages of age had the right to seek paid work or non, without hazard of countenance. The recommendations of the Freud Review ( 2007 ) of Welfare-to-Work proviso and the 2007 Green Paper on Welfare Reform, In Work Better Off, marked a critical stage in policy, suggesting a new societal understanding that reinforced lone parents duty to seek paid work ( Department for Work and Pensions ( DWP ) , 2007 ) . Since October 2008, lone parents whose youngest dependent kid is above 12 old ages of age are no longer eligible for Income Support ( IS ) on the evidences of being a lone parent. From 2010, this was extended to lone parents whose youngest dependent kid was above seven old ages old and this was further extended in the Budget 2010 to those whose who s youngest dependent kid being i ¬?ve or over ( Great Britain, Parliament, Her Majesty s Treasury, 2010 ) . This paper will analyze the deductions of the Government s policy aims and their vision that it is right to anticipate people to do every attempt to acquire themselves ready for work, every bit good as raising outlooks. The authorities purpose is that those who find work benefit from higher income and improved well-being. There are besides financial benefits, with a lower benefit burden the authorities estimates that this policy alteration will impact about 100,000 individual parents in 2011and make nest eggs of ?380m between 2011 and 2015 ( Tickle, 2010 ) there is besides broad societal additions with decreased grownup and kid poorness through increased employment ( DWP, 2008 ) . Lone parents feel that their concerns have been disregarded ; that being a parent is a full clip occupation and there are deficient flexible, family friendly occupations available ( Woods, 2010 ) . Gordon ( 2002 ) stated that uncertainness about how to acquire benefits reinstated rapidly if the occupation did non work out has placed another barrier in the manner of seeking employment every bit good as the loss of Housing Benefit and alterations in their Working Tax Credit. This is reinforced by the Policy Studies Institute ( 1996 ) which found that many out of work lone parents say they are unable to take paid occupations, even if they could happen low-cost child care and the biggest ground given was that their kids were excessively immature and needed their female parent at place. Channel 4 News ( 2011 ) broadcast that as the new public assistance reforms for individual parents come into force, lone parents are being set up to neglect ( Gingerbread, 2011 ) . Gordon, ( 2002 ) besides stated that policies pursued by consecutive Conservative authoritiess throughout the 1980s and 1990s led to a monolithic addition in the figure of low-income families and households. New Labour changed way and had policies on doing work wage by making a livable minimal pay and a public assistance political orientation, which emphasised the importance of maternal attention. One of the anchors of New Labour s scheme to cut down public assistance dependence was making work wage , a scheme that was particularly directed at lone parents through increased financially supported child care and a specific New Deal which started after the 1997 election. This targeted lone parents amongst other vulnerable groups. The programme was voluntary and offered a mixture of occupation hunt support, preparation and practical support for the passage to work. There were merely limited chances for preparation, with the chief focal point being on acquiring lone parents back into wo rk. Gregg, Harkness and Smith ( 2007 ) province that Government policies to assist lone parents back into work and cut down degrees of poorness, could had a profoundA difference and alter the quality of life for solitary parent households. The UKs committedness to a personalised, bespoke, support is limited because of the deficiency of resources and preparation. Cunningham A ; Cunningham ( 2008 ) stated that Social Workers ( SW ) should be cognizant of lone parents and their battle with poorness and employability because poorness is a cardinal and defining characteristic in the lives of many Service Users ( SUs ) . They go on to province that sociology in Social Work is an of import accomplishment for Social Workers to convey into pattern to assist underpin the General Social Care Council ( GSCC ) Codes of Practice ( COP ) . The GSCC COP province SW s must hold appropriate cognition and accomplishments to supply societal attention and maintain those accomplishments and knowledge up to day of the month. Harmonizing to Knijn, Martin and Millar, ( 2007 ) cut downing public assistance dependence for lone parents could ensue in decreased public assistance outgo and maximised employment rates along with improved socio-political impact for adult females. The fiscal inducements for work had to be substantial and sustainable to cut down the hazard o f in-work poorness. Gregg, Harkness and Smith, ( 2007 ) stated that as portion of its public assistance reform and kid poorness scheme, the incoming New Labour authorities initiated a series of policies aimed at cut downing child poorness in 1997 and a cardinal component of this was to increase employment rates amongst households with kids, particularly solitary parents. Finch et Al ( 2004 ) suggested that a deficiency of good child care is one of the important barriers to the authoritiess target to increase the solitary parent employment rate to 70 % by 2010. The Welfare Reform Green Paper ( 2007 ) provinces work is at the bosom of our Welfare Reform Programme . Allan ( 1997 ) stated that benefit ordinances were changed in an attempt to promote lone female parents into work and greater force per unit area was put on non-resident male parents to do sufficient fiscal parts to their kids s demands. In its Green Paper ( 1998 ) Supporting Families, New Labour s stance on lone parents was clear about the be nefits of matrimony ( Cunningham and Cunningham, 2010 ) and besides stated paid work is the best path out of poorness ( Department of Social Security ( DSS ) ( 1998 ) . Lone parents were one of their cardinal mark groups. At this phase parents could still take between remaining at place and being a parent or traveling out to work. In the Budget 2010 reference, Mr Osborne, Chancellor of the Exchequer, stated that the authorities expects lone parents to look for work when their youngest kid goes to school. The changesA were implemented on 25 October 2010 and affected lone parents claiming IS.A Job Seekers Allowance ( JSA ) Regulations ( 2010 ) changed the policy excessively, one time kids are of full clip school age, parents who are able to work and are claiming benefits should be expected to look for paid work to back up themselves and their household. Ahrends, J ( 2010 ) stated that Gingerbread, a charity for individual parents, is still naming on the Coalition Government toA implement programs to enable all employees to use for flexible working, to guarantee all occupations in the populace sector are offered on a part- clip or flexible footing andA introduce a right to paid parental leave to assist parents cover with clip off when kids are sick. David Cameron, Gordon Brown and Nick Clegg wholly pledged to dispute bias against individual parents in 2010 ( Ahrends, 2010 ) and the freshly elected Coalition Government ( 2010 ) further stated that it was committed to presenting flexible working for all and launched a taskforce on kids and households, unluckily 9 months subsequently this same authorities has scraped ordinances which came into force April 2011 as portion of a bundle of steps to cut down bureaucratism for concerns. Stratton and Wintour ( 2011 ) wrote in The Guardian, Vince Cable, the Business Secretary, will relieve houses with fewer than 10 employees from all new ruddy tape for three old ages as it subjects 21,000 pieces of ordinance to an audit by the populace. This will see a shelving of the right to bespeak flexible working for parents with kids under 17 which will use to all houses, non merely little 1s. It will besides trash the right to bespeak clip for preparation and instruction toward Continuous Professi onal Development ( CPD ) . Freegard, ( 2010 ) co-founder of NetMums, commented on the benefit alterations and suggested many lone parents would be experiencing really dying. She besides noted individual parents frequently want to work, but happening occupations to suit around the school twenty-four hours is really hard ; as is happening and paying for suited good quality child care before and after the school twenty-four hours. Woods D ( 2010 ) stated that family-friendly occupations are still far excessively rare despite the Government necessitating 100,000 individual parents to seek work in 2011. Harmonizing to Gingerbread the huge deficiency of occupations with flexibleness could endanger programs to hold more individual parents in work. A national study of individual parent members and users of NetMums web site found that members had seen few occupations advertised that they could use few for with portion clip hours, within school hours or as a occupation portion or flexible in some other manner. Establishing a Gingerbread Briefing on flexible working, main executive of the charity Weir ( 2011 ) called on the Government to travel faster on programs for flexible working: She stated that the concern instance for flexible working has been proven with most employers holding that people work best when they have a work/life balance. Giullari, ( 2009 ) provinces in footings of poorness obliteration at that place has been an betterment. Single parents employment rate has surely risen, from 40 % in the early 1980s to 56.6 % in 2009. The Freud Report, ( 2007 ) states it is an progressively common outlook that one time kids reach school age so reception of benefits should be conditional on looking for a occupation. JSA is the chief benefit for people who are out of work, to have it you must be available for and actively looking for work. JSA is merely given to bona fide jobseekers, anyone who refuses an interview, re-start interview or fails to maintain the occupation hunt diary faces instant surcease of their esthesis benefits ; this is non suited for all. Lone parents still have the right toA limit their hours and non be expected to work outside normal school hours. For the authoritiess policy to work, there has to be sustainable, flexible work for lone parents to be employed in. Under this public assistance ideology one of the cardinal premises is that all grownups should be in work even if it means unstable employment ( Lewis and Giullari 2005 ) . This public assistance political orientation accents and promo tes active societal policies and needs full employment to accomplish this ( Knijn et al, 2007 ) . The Coalition Work and Pensions ( DWP ) Minister, Maria Miller stated, We know that work is the best path out of poorness . Now with individualized intercessions the most successful are when the intercession meets the SU demands, wants and capacities ( Van Berkel and Valkenburg 2006 ) . Ahrends, ( 2011 ) debates although consecutive authoritiess have promoted work as the path out of poorness and that many individual parents are better off in paid work this is non ever the instance: 21 % of kids whose individual parent is in full clip work still fall below the poorness line, as do 29 % of kids whose individual parent is working portion clip. Ahrends ( 2010 ) further provinces 4 out of 10 kids populating in poorness are in a individual parent family, and 9 out of 10 of them are female parents. More than 20 % of adult females have persistently low incomes, assisting, instead than coerci ng, these adult females is the reply. Finch et Al ( 2004 ) discusses that legion surveies have suggested that Britain s parents are neglecting, kids are suffering and have hapless moral, societal and rational upbringing. Paton, ( 2011 ) writes kids from individual parent households are worse behaved , kids raised by individual female parents are twice every bit likely to misconduct as those born into traditional two-parent households, harmonizing to the Daily Telegraph. Headlines like this addition lone parents believing that the authorities believes rearing can be doneA alongside of portion clip work are counterproductive. When a lone parent starts work, there are many alterations to day-to-day life. and the lives of their households and other household members may hold to be more involved in kid attention. All of this including the societal, work, carer and school scenes are cardinal elements to work sustainability ; this has non yet been consistently explored in research ( Millar and Ridge, 2009 ) . The Freud Review ( 2007 ) fails to reply hard inquiries of how seting force per unit area on the most vulnerable will assist the authorities to run into their kid poorness marks and enable the best start for all kids. Single parents want to work, for assorted grounds ; increased income and fiscal independency are cardinal incentives along with personal independency, the chance for societal interaction with other grownups, and to put a good illustration to their kids. Harmonizing to Ahrends, ( 2010 ) 42 % of individual parents say that holding about any occupation is better than being unemployed on benefits. Throughout Britain, a high proportion of individual parent households are already in state of affairss of terrible fiscal exposure. The cost of life in Britain is ?13,400 ( Bradshaw et al. 2008, P. 32 ) . Figures produced for the DWP ( See annex A ) reveal that over 50 % of people populating in individual parent households fall into the low-income bracket, which is defined as below 60 % of the national average income after subtracting lodging costs ( about ?195 per hebdomad for a individual parent with kids ) . In contrast, less than 5 % of two parent households fall into this class ( DWP, 2010 ) . Finch et Al ( 2010 ) province individual parent households will endure disproportionately, non merely under cuts to public services but besides under revenue enhancement additions and benefit alterations. It is clear that individual parent households, particularly those headed by adult females, are at hazard of going even more vulnerable to poorness. Jenkins, ( 2011 ) states that as most kids populating in terrible poorness are in workless families, precedence should be given to taking barriers to employment for parents populating in poorness. Key measures to battle child poorness include aid with child care costs for low income families and more support for parents who work in parttime occupations ; this could be done by raising the earned income degree at which lone parents can claim full benefits, supplying more training chances for parents who need and want to hike their accomplishments and an additions in the minimal pay. The London School of Economics and Political Science province the Misery Index is a simple economic construct, which puts together the ailments of rising prices and unemployment together into a individual sum of our fiscal despondence ( Rainford, 2011 ) . February 2011 saw it hit the highest degree since October 1992. The Fawcett Society, a charity that campaigns for equality between adult females and work forces, points out, unemployment among adult females is already at its highest for the last 20 old ages. Womans are the biggest also-rans under the public sector cuts. Womans are besides most likely to be affected by the authorities s programs to reexamine ordinances that load concern. The Fawcett Society ( 2011 ) province that the budget was a good chance missed, to show a believable growing program and had some consideration of how to enable adult females to take up new occupations in the private sector. These steps were put in topographic point to undertake the private secto r wage spread and advance family-friendly occupations, which reflect the demands of a modern work force. Lone parents are confronting a altering environment of societal protection because of decrease in services and monies available because of the cardinal authorities cuts. With the Coalition Government there has been a displacement off from back uping lone parents being full clip carers at place to an employment-based maternal theoretical account. There is a rhetoric focal point and way towards back uping employment and now the move to compulsory work-related demands. Lone parents with kids five old ages or over are treated the same as any other unemployed claimant ( Woods, 2011 ) . Lone parents are non now seen as holding caring duties but as a wider portion of a hidden unemployed. DWP ( 2008 ) province the authorities s scheme is to increase employment and lessening poorness among solitary parents but there are many obstructions still to be overcome. Gloster, et Al. ( 2010 ) province that some of this is the mutual exclusiveness between low paid, parttime untypical occupations and t he primary lovingness duties of lone parents there is besides no systematic proviso for particular paid or unpaid leave, good quality low-cost child care is hard to happen and there are few developing programmes that fit into the lives of lone parents. Without the security of a 2nd pay, child revenue enhancement credits are paid irrespective of the work position and the working revenue enhancement recognition is specifically intended as a addendum for low rewards all contribute to this mutual exclusiveness. Family-friendly employment with a work/life balance are non now portion of the authorities s policies and without action from both the Government and employers, many individual parents will stay in the poorness trap. ( Woods, 2011 ) ( Word Count 2730 )

The importance of developing management skills Essay

The importance of developing management skills - Essay Example Secondly, managerial skills can be described as being controllable since the execution of these behaviours is normally under the individual’s control. Unlike institutional practices such as cognitive activities like â€Å"transcending fear† or â€Å"selectively hiring† skills can be deliberately improved, practiced, restrained or even demonstrated by people themselves. Furthermore, skills may definitely engage other individuals and need cognitive work; nevertheless, they are behaviours that can be controlled by people themselves. Thirdly, management skills can be developed leading to enhanced performance. Unlike definite temperament or personality aspects or IQ that remain comparatively invariable throughout life, people can improve their proficiency in skill performance via feedback and practice. People can advance from being less competent to more competent in management skills-with this being the fundamental goal of this paper.Fourthly management skills can be said to be overlapping or interrelated and it is hard to display just one skill in isolation from the rest. Thus skills are not repetitive, simplistic behaviors, but instead are integrated sets of complicated responses. Efficient managers must particularly depend on skills combination so as to accomplish desired outcomes. For instance, so as to efficiently inspire others, such skills as supportive communicating, self-awareness, influence, as well as empowerment may be needed. Efficient managers, therefore, institute a collection of skills.

Use the internet to research Apple Corporation, its current Paper

Use the internet to Apple Corporation, its current position,and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its product - Research Paper Example However, it is evident that with the rise of profits the level of social and ethical responsibility rises at the same time in contemporary world. Thus, in order to keep the privileged position as one of the most successful global businesses, Apple is certainly preoccupied with the task of maintaining their customers and partners. In other words, in contemporary world issues of reputation and strategy arise as crucial elements of corporate success. Therefore, the given essay presents the analysis of attitude demonstrated by Apple Corporation towards its ethical obligations for the society while possessing its marketing strategy nowadays. In this context, it is evident that corporation needs to ensure its corporate social responsibility conduct to Asian outsourcing companies and accumulate already gained innovative potential in its marketing strategy. Within its inner structure, Apple Inc. is a unique example of vertically integrated four-in-one company; in particular, it presents a complex conglomerate of hardware workers, software specialists, services equipment creators, and retail representatives (Vergara, 2012, p. 78). In this context, Apple is an unusual enterprise in its sector, as it is â€Å"opposed to other computer, tablet or smartphone companies that only design or make the hardware, and rely on other suppliers to supple the operating system and related applications (or apps), and to sell the product† (Vergara, 2012, p. 78). In other words, the comprehensive internal structure of Apple fully satisfies all its needs connected with innovations, production, and sales. In addition, it enlarges the number of personnel. At the same time, it means the greater responsibility and obligations of corporative management. Even though â€Å"Apple is not a manufacturing firm† and â€Å"it outsources its production to other electronic

The idealisation of motherhood can lead to the denial of female Essay

The idealisation of motherhood can lead to the denial of female perversion. Drawing upon examples, critically evaluate this statement in relation to violent mothers - Essay Example 13 – 15). Because of the high incidence of unhappy pregnant women and mothers, the number of female perversion also increases. Discussing how negative past experiences or genetic factors could lead to female perversion is important in terms of giving the readers a better understanding of this topic. Therefore, this paper will identify significant factors that could trigger female perversion after discussing the concept of female perversion. In relation to violent mothers, the idea that idealization of motherhood can lead to denial of female perversion will be critically evaluated. As part of going through the main discussion, real-life examples will be provided in details. Prior to conclusion, recommended ways on how we could effectively balance female perversion related to mental illness and legal justice will be explained thoroughly. truth† (The Free Dictionary by Farlex 2010). In the study of psychology, sexual abuse towards children or the act of inflicting harm towards her own body or the child’s body is considered as female perversion in the sense that sexually abusing her own children, inflicting harm towards one’s own body or her child’s body is totally the opposite of the true concept of motherhood and femininity. In order to protect the social welfare of children from abusive parents, there are a lot of psychiatrists who are focusing their studies on parents who are projecting abnormal illness behaviour (Peter 2008; Meadow 2002). In line with this, Welldon (2008) explained that female perversion is often expressed by inflicting self-destructive harm caused by biological or hormonal disorders that normally affects their reproductive meaning. Unlike male perversion, several studies explained that female perversion aims at causing physical harm against their own body or against the objects that they created including their babies (Welldon 2008; Springer-Kremser et al.

Study Guide for Green Lab Book Exam Essay Example for Free

Study Guide for Green Lab Book Exam Essay This study guide does not cover all of the material on your test. This review is meant to be a starting point to help you remember the major ideas that we covered in class. Be sure to also review the information in your notebook, lab book, and returned quizzes and tests. 1. What is ecology? The scientific study of how living things interact with each other and their environment. 2. What are the ABCs of Ecology? Abiotic, Biotic, and Cycles 3. What are the characteristics and needs of living things? Needs: Water, food, sunlight, shelter Characteristics: movement, respiration, nutrition, irritability, growth, excretion, reproduction, death 4. Arrange the following from smallest to largest: population, biome, organism, community, ecosystem. Organism, population, community, ecosystem, and biome. Ecosystems: 1. Define the following: a. niche- the role of an organism in an ecosystem. b. decomposer- an organism that feeds on and breaks down dead plant or animal matter. c. producer- an organism that captures energy from sunlight and transforms it into chemical energy cccccccc cthat’s stored in energy-rich carbon compounds. Producers are a source of food for other organisms. d. consumer- a living thing that gets its energy by eating other living things in a food chain. e. limiting factor- a factor or condition that prevents the continuing growth of a pop. in an ecosystem 2. What do the arrows in food chains or webs mean? Eaten by, gives energy to 3. The level of the energy pyramid with the most energy contains what type of organisms? How much energy is transferred each time you move up a level? The level that has most energy are the producers which are plants. 10% of the energy is transferred each time NJyou move up a level. 4. What is . . . a qualitative observation, a quantitative observation, and an inference? Qualitative- describing the appearance of something using words. Quality/look Quantitative- using numbers and words to describe something. Quantity/number Inference- a logical conclusion drawn from the available evidence and prior knowledge or observations. 5. Symbiosis – Define each term and give an example a) mutualism- an interaction between two species in which both benefit. (Flowers and bees) b) parasitism- a relationship between two species in which one species is harmed while the other benefits. Xxxxx(Tapeworms and host) c) commensalism- an interaction between two species in which one species benefits without harming the dffffffother. (Moss and trees) 6. Describe the process of succession. Primary: 1. Retreating glaciers expose bare rock where nothing lives. 2. Lichens appear and when they die, particles break down the rock and soil is made. 3. After a lot of years, there is a lot of soil. Other organisms appear like moss and insects. 4. When more soil is made, there are ferns, flowers, shrubs, and small trees 5. After many years there is enough soil to support a forest. Secondary: 1. A disturbance occurs in an area and the organisms no longer live there. Soon though, crabgrass grows. 2. Then more weeds begin to grow. 3. After about ten years, pine trees grow and after 100 years, a forest may form. 4. Pines may be replaces by hardwoods. Photosynthesis and Respiration: 1. What is photosynthesis? Where does it happen? In what type of organisms? When does it happen? Photosynthesis is the process by which green  plants and other producers use simple compounds and energy ddfrom light to make sugar, and energy-rich compound in the leaf of the plant. It happens during the day. 2. What is the formula for photosynthesis? Underline the reactants and circle the products. 6CO2 + 6H2O + SUN ENERGY C6H12O6 + 6O2 3. How do they enter and leave the plant? CO2: leavesstomaspongy layerpalisadechloroplastchlorophyll H2O: rootsstemleavesxylempalisadechloroplastchlorophyll 4. What is respiration? Where does it happen? In what type of organisms? When does it happen? Cellular Respiration is a process in which cells use oxygen to release energy stored in sugars. Takes place in the mitochondria. It happens all the time. 5. What is the formula for respiration? Underline the reactants and circle the products. C6H12O6 + 6O2 ATP + 6CO2 + 6H2O Biomes: 1. List the major characteristics of the six land biomes and 2 water biomes. In which biome do we live? We live in the Temperate Deciduous Forest. a. Desert- A region so arid because of little rainfall that it supports only sparse and widely spaced vegetation.| e. Taiga- A type of forest characterized by cone-bearing, needled- leaf trees. It is also known as Evergreen Forest.| b. Freshwater- Defined as having a low salt concentration usually less than 1%. Plants and animals in freshwater regions are adjusted to the low salt content and would not be able to survive in areas of high salt concentration.| f. Temperature Deciduous Forest- Consists of trees that lose their leaves every year. Examples include oak, maple, beech, and elm. Has all four seasons. Plants become dormant in the winter.| c. Grassland- Characterized as lands dominated by grasses rather than large shrubs or trees.| g. Tropical Rainforest- Contains at least one-half of the worlds species of plants and animals and are dominated by tall, broad-leaved trees. Tropical rainforests are wet and hot year-round and have nutrient poor soil. Found @ the equator.| d. Marine- A biome consisting of waters containing 3.5% salt on average; includes the oceans and covers more than 70% of the Earths surface; divided  into benthic and pelagic zones.| h. Tundra- A vast, flat, treeless Arctic region of Europe, Asia, and North America in which the subsoil is permanently frozen.| Chesapeake Bay/Watershed: 1. Which 6 states are part of the Chesapeake Bay Watershed? 2743 km2 Virginia, West Virginia, Maryland, Delaware, Pennsylvania, and New York. 2. Define the following: a. tributary- a stream or other body of water, surface or underground, which intermittently contributes its aaaaaaaaawater in small quantities to another larger stream or body of water. b. estuary- the lower end of a river where it meets the ocean and freshwater and saltwater mix. c. watershed- an area or region drained by a river, river system, or other body of water. 3. What are the 2 critical roles oysters play in the Chesapeake Bay ecosystem? Oysters are filter feeders, consuming phytoplankton and improving water quality while filtering the water for food. As generations of oysters settle on top of each other and grow they form reefs that provide structured habitat for many fish species and crabs. Oysters also improve dissolved oxygen. 4. What are the roles of SAV? They provide underwater life with food and habitat, absorb nutrients, trap sediment, reduce erosion, and add oxygen to the water. They are an excellent measure of the Bay’s overall condition because their health is closely linked with the Bay’s health. 5. What are the roles of wetlands? Wetlands are transitional areas between land and water. While some wetlands are noticeably wet, others do not always have visible water. An area is defined as a wetland based on its soils and vegetation. All wetlands are dominated by hydrophytes, which are plants that are adapted for life in wet soils. Wetlands also have hydric soils, which are soils that are periodically saturated or flooded. Water Quality Factors: 1. What can affect the temperature of water? The shallowness of the water, the air, and the shade. 2. Draw a simple pH scale. What is neutral? _7_ the most basic? _14_the most acidic? _1_ Basic 3. Why is dissolved oxygen needed in water? How does the oxygen get into the water? Just as we need air to breathe, aquatic organisms need dissolved oxygen to respire. It is necessary for the survival of fish, invertebrates, bacteria, and underwater plants. DO is also needed for the decomposition of organic matter. There are three ways that oxygen gets dissolved into water. One is by diffusion, when oxygen diffuses into the water directly from the air above it. Next is aeration, this can be cased by wave action of water spilling over rocks and waterfalls or you aerator. And the third is by waste products of plants. Aquatic plants produce oxygen as a waste product of photosynthesis and this dissolves into the water. 4. What causes the uncontrolled growth of green algae in the Bay? What is the name for this process? Nitrites act as fertilizer for aquatic plants such as algae and contribute to the sequence of events called eutrophication. An excess of nitrates causes algae to grow and cover the entire surface of the water. The plants that grow underwater do not get enough sunlight so they die and begin to decompose. Eventually the algae will die and be decomposed by bacteria in the water. Decomposition and the lack of green plants resultfin a decreased amount of oxygen in the water. Without enough oxygen, fish and other organisms will die.

Wuthering Heights by Emily Brontë | Analysis

Wuthering Heights by Emily Brontà « | Analysis Emily Brontà «Ã¢â‚¬â„¢s novel of passion and cruelty, published in 1847, was the only novel she ever wrote and one of which many, including her sister Charlotte, disapproved, regarding it as fundamentally immoral, especially in the creation of the central character, the brutal Heathcliff. However, viewed at a distance of some 150 years, the novel can be seen for what it truly is, a work of flawed genius which continues to attract strongly despite its age. Emily set what was to be her sole novel in and around her beloved moors creating, in Cathy, a character as wilful as herself. However the reader acquainted but not familiar with the narrative, is often surprised by how little actual description of the natural environment is extant within its pages though ‘metaphors drawn from nature provide much of the books descriptive language’. Simply expressed, it is the author’s own vicarious resonance with the land, expressed via her frequent use of what Ruskin termed ‘pathetic fallacy’ that gives the intensity of the connective between the central protagonists and the land in which they are imbedded, even beyond life itself. The plot concerns the family of the Earnshaws, owners of the eponymous ‘Wuthering Heights’, where the surly urchin, Heathcliff, is brought by the father of the household who has found him abandoned in Liverpool, and who describes him ‘as dark almost as if it came from the devil’ for ‘when Mr. Earnshaw first brings the child home, the child is an â€Å"it† not a â€Å"he†Ã¢â‚¬â„¢.   From the first, he is Cathy, the daughter’s favourite, as he is her father’s, and the thorn in the flesh of the heir, Hindley. Both boys, indeed, loathe each other with a passion partly born of ‘sibling rivalry’, even though they are not blood relatives (at least such is not openly stated even if critics have inferred more than an act of philanthropy in Mr. Earnshaw’s rescuing the boy and his wife’s attendant animosity). When Earnshaw dies, Hindley wastes no time in correcting the usurpation from which he believes he h as suffered by consigning Heathcliff to the level of a servant. Meanwhile, Cathy and Heathcliff have formed a bond which nothing will ever break, even Cathy’s marriage to the wealthy Edgar Linton. The tale is told by means of an extremely complex narrative structure, wherein part is related by the ‘outsider’, Lockwood, a tenant at the former home of the Linton’s, now owned by Heathcliff, and the intimate history of the family is told by the faithful servant, Nelly Dean. This technique, involving many time-shifts, allows the author to achieve the personal imperative of an ‘insider’, Nelly, with the abstract curiosity, perhaps similar to that of the reader, supplied by Lockwood, the ‘intruder’. Though effective, Emily’s inexperience as a writer is shown in the often ragged structure of the novel which frequently obscures rather than illuminates the series of challenges which the novel sets up. Given Emily’s background as the daughter of a parson, it is perhaps surprising that one of the greatest challenges that the novel establishes is the provocative rendering of religious sensibility. A scene which demonstrates this clearly is when Cathy reveals her ‘dream’ to Nelly, prior to declaring the nature of her feelings for Heathcliff, wherein she states her ideas about the after life: ‘[†¦] heaven did not seem to be my home, and I broke my heart with weeping to come back to earth; and the angels were so angry that they flung me out into the middle of the heath on the top of Wuthering Heights, where I woke sobbing for joy.’ The idea that the girl’s literal ‘spiritual home’ is not Heaven but the moors is, it appears, very close to how Emily felt herself when away from them on earth and her wilfulness in literally willing herself to death, as Cathy does, also invites the supposition that they were in fact very similar. Moreover, after Cathy declares ‘I am Heathcliff’, the reader realises that this is not a mere love story but two halves of one soul, the parting of which, as Cathy herself declares,   ‘impracticable’. Cathy does marry Linton, however, after Heathcliff has run away believing that she does not love him having heard her say merely that ‘it would degrade her to marry him’   and returns after an unexplained absence, having prospered sufficiently to accomplish the ruin of Hindley and the purchase of ‘Wuthering Heights’. Indeed, he comes to own all the property, via various schemes, and even marries Edgar’s sister, Isabella, from overwhelming spite. The one thing he can never control, however, is his love for Cathy and when she dies, he pines for her for the rest of his life, until they are united as ghosts. As Lockwood observes, ‘Together they would brave Satan and all his legions’. Oddly, the intruder Lockwood has come to see the appropriateness of this as the reader does and this forms one of the novels many ‘closures’ which are perceptible by its end, even to the obtuse. Though most adaptations of the novel centre upon the relationship between Cathy and Heathcliff, in fact over half of the novel is concerned with the repetition of familial tensions via their children: Catherine, the daughter of the elder Cathy and Edgar, the orphaned son of Hindley whom despite his abuse of him forms a strong attachment to Heathcliff and eventually the younger Catherine, and Linton, the sickly, peevish son of Heathcliff and Isabella, whom Heathcliff contrives to marry to Catherine simply to gain her property. Through this complex repetition, Emily works out the frustrations and hatreds across generations to achieve a kind of fulfilment and completion by the novel’s conclusion. The fact that Charlotte completely failed to understand Emily’s genius, or perhaps was merely envious of it, is perhaps indicative of the disparity between their gifts. The enduring romance of Wuthering Heights, which continues to appeal across the generations, is the antithesis o f control and therefore the ultimate realisation of Emily’s poetic and timeless soul. Bibliography: Bald, M.A., Women-Writers of the Nineteenth Century, (Russell Russell, New York, 1963). Bloom, H, ed., Emily Brontà «Ã¢â‚¬â„¢s Wuthering Heights, (Chelsea House Publishers, New York, 1987). Brontà «, E.., Wuthering Heights, Agnes Grey and Poems, (Thomas Nelson Sons, London, 1907). Davis, P., The Victorians, (Oxford University Press, Oxford, 2002). Hinkley, L., Charlotte and Emily, (Hastings House, New York, 1945). King, J., Tragedy in the Victorian Novel, (Cambridge University Press, Cambridge, 1978). Lamonica, D, We Are Three Sisters: Self and Family in the Writing of the Brontà «s, (University of Missouri Press, Columbia, MO, 2003). Thormahlen, M, The Brontà «s and Religion, (Cambridge University Press, Cambridge, 1999). Genetically Inherited Diseases: Gaucher’s Disease Genetically Inherited Diseases: Gaucher’s Disease Nikita Mountford 1. What is a genetically inherited disease? Genetic disorders are typically inherited (passed down) in either a dominant or recessive way. We each have two copies of every gene on our 22 numbered chromosomes. When a disorder is dominant, the disease can occur when there are DNA mistakes in only one of the two gene copies. This means that if a parent has the DNA change, there is a 50-50 chance that it will be passed on to each child. When a disorder is recessive, there must be mistakes in both copies of the gene for the disorder to occur. This means that both parents must carry at least one copy of the specific gene change in order to produce a diseased child. 2. Example of genetically inherited disease? Gaucher’s disease is an example of a genetically inherited disease. ‘Gaucher disease occurs in 1 in 50,000 to 100,000 people in the broad population’ (ii) and occurs more commonly in people of Ashkenazi Jewish heritage than anyone else. ‘This disease affects 1 in 500 to 1,000 people of Ashkenazi Jewish heritage’ (ii) the reason it affects people of Ashkenazi Jewish heritage is because of ‘founder effect is where a gene mutation is observed in high frequency in a specific population due to the presence of that gene mutation in a single ancestor or small number of ancestors. When the group of ancestors mates primarily within their own ancestral group over many generations, the frequency of the gene mutation remains high’ (iii). Gaucher’s disease may appear any time from childhood to adulthood. 3.1 How is it inherited? Mutations in GBA gene cause the disease with each pregnancy; each carrier has a 50% chance of passing on the defective gene. If both parents are carriers, there is a 25% chance their child will inherit two defective copies and will develop Type 1 Gaucher’s Disease. ‘A carrier is a person who has a change in one copy of a gene. The carrier does not have the genetic disease related to the abnormal gene. A carrier can pass this abnormal gene to a child.’(i) (http://www.childrensgaucher.org/about-ga) 3.2 Genotype and phenotype A genotype is the genetic make-up of an individual organism. Gaucher’s Disease is located on chromosome 1, that prevents the production of an enzyme, glucocerebrosidase. â€Å"Cytogenetic Location: 1q21 (the long (q) arm of chromosome 1, position 21) base pairs 153,470,866 to 153,481,111.† http://wiki.ggc.edu/wiki/Gaucher_Disease https://www.google.co.za/search?q=people 1 3.3. Who is at risk? ‘Gaucher disease occurs in 1 in 50,000 to 100,000 people in the broad population’ (ii) and occurs more commonly in people of Ashkenazi Jewish heritage than anyone else. ‘This disease affects 1 in 500 to 1,000 people of Ashkenazi Jewish heritage’ (ii) the reason it affects people of Ashkenazi Jewish heritage is because of ‘founder effect is where a gene mutation is observed in high frequency in a specific population due to the presence of that gene mutation in a single ancestor or small number of ancestors. When the group of ancestors mates primarily within their own ancestral group over many generations, the frequency of the gene mutation remains high’ (iii). Gaucher’s disease may appear any time from childhood to adulthood. People who are at higher risk Gaucher’s disease are people from Ashkenazi Jewish Descent and there is more chance of it occurring in mothers conceiving over the age of 40. 4. A. Description of disease Gaucher’s disease is an autosomal recessive inherited disorder, which means the disorder happens on a non-sex chromosome, affecting the metabolism, when a type of lipid called glucocerebroside is not properly broken down. The body does not produce the enzyme called glucocerebrosidase that breaks down and recycle glucocerebroside. This leads to the lipid to build up in the liver, spleen, bone marrow and nervous system. http://www.childrensgaucher.org/about-ga 1 4. B Types of the disease 4.1 Type 1 Type 1 is the most common and progressive, genetic disorder that generally has symptoms relating to their bones. There are also a lowered number of red blood cells and an enlarged liver and spleen. It is different to the other two types as it usually does not affect the brain or spinal cord. 4.2 Type 2 and 3 Both are known as neuropathic forms because they are characterized by problems that affect the nervous system. Type two is usually life threatening 5. Treatment in past In the past there has been no way to treat the disease but rather treat the symptoms such as blood transfusions, surgery for bones and joints and removing the spleen. 6. A.1 Enzyme replacement therapy. This approach replaces the deficient enzyme with artificial enzymes. These replacement enzymes are administered in an outpatient procedure through a vein typically in high doses at two-week intervals. Treatment is very effective in people with type 1 Gauchers disease and. enzyme replacement therapy can help reduce the enlargement of the liver and spleen, help to resolve blood abnormalities and improve bone density. Often people experience an allergic or hypersensitivity reaction to enzyme treatment. ’ERT has a remarkable effect on hepatosplenomegaly, with an average overall decrease of 25% in liver and spleen volume after 6 months of therapy. In most patients with anemia, haemoglobin levels rise by 1.5 g/dL during the first 4-6 months of therapy. An additional increase of 1 g/dL is observed in the subsequent 9-18 months in patients with persistent anemia. The platelet count responds more slowly, doubling on average over 1 year’. (iv) 6. A.2 Bone marrow transplantation. This is a surgical procedure that has been used for severe cases of Gauchers disease. In this method, blood-forming cells that have been damaged by Gauchers are removed and replaced, which can reverse many of Gauchers signs and symptoms. It is a high-risk operation. 6. A3 Medication. There is oral medication called miglustat (Zavesca) Disadvantages are diarrhoea and weight loss as common side effects. 6. A.4 Substrate reduction therapy SRT lessen the amount of making and build-up of waste material, inside cells. This means that even though patients are deficient in an enzyme that breaks down waste, with SRT, the enzyme they do have is better able to stop waste from collecting inside cells. SRT is used for Type 1 Gaucher patients for whom Enzyme Replacement Therapy is not an option. 6.2 karyotyping and gene mapping Karyotyping is a test to examine chromosomes, which can help recognize genetic problems as the cause of a disease. This test can count the number of chromosomes and look for structural changes in chromosomes. This is done by isolating and staining chromosomes then examined. Gene maps are used to help scientists find genes, usually those involved in human diseases. Scientists study many families affected by a disease, and then tracing the inheritance of the disease and of specific genome landmarks through several generations. Landmarks that tend to be inherited along with the disease are likely to be located close to the disease gene and become markers for the gene in question. Once they have identified a few such markers, scientists know the approximate location of the disease gene. Next, they look for genes in that part of the genome and study the genes one by one to learn which one is involved in the disease. They might look for a gene that has a different sequence in people with the disease than it does in healthy people. Or they might look for a gene with a function that could be related to the disease. 7. Ethics of genome mapping The Human Genome Project holds is attempting to compile physical and genetic maps of the human genome. A genome is the entire DNA in an organism. It may help a lot of people understand where they came from and find out which gene is causing problems. This is done by isolating and staining chromosomes then examined. But it may lead to parents attempting to determine which character children will inherit. It may also possibly lead to a large number of abortions Parents will be informed as to whether their son or daughter will have any serious genetic disorder, and as a result, the parents may opt to abort the foetus. It may restrict the human gene pool and interface with natural selection and loss of diversity among the human population. Also health or life insurance policies may be deemed to an individual on the basis of his genetic information and charge higher rates because they are prone to cancer or another disease. Businesses could discriminate against certain people based on their genes which could damage a person’s physiological health. A person might find out about their genetic make-up and find out they are prone to a disease which in turn makes them give up on life. Although there are negatives, I do think genome mapping is going to benefit society 8. Genetic make-up in the future my personal view I feel that one day we will be able to overcome our genetic make-up completely. While this may benefit people with genetic diseases it may be used in a negative way such as someone trying to create a perfect race. There are rapid advancements of science and technology people with problem genes such as Gaucher’s disease and cystic fibrous can soon be able to have normal genes. There is plenty research being done for future cures such as the Infectious Disease Research Institute. By replacing enzymes and recombinant DNA, which will be explained further on, this is the first step in being able to conquer our genetic make-up. Genes code for proteins, and proteins are made up of enzymes. When a gene is mutated and doesn’t produce the gene product this can mean an enzyme is missing or not working correctly. One way to treat people with genetic diseases where the gene doesn’t produce the enzyme needed is enzyme replacement therapy. Enzyme replacements must be taken for the rest of a patient’s life. Occasionally people experience an allergic or hypersensitivity reaction to enzyme treatment which is a disadvantage. Another process which could help with changing our genetic make-up is recombinant DNA technology which revolves around the activity of DNA in the making of protein. By doing this scientists can change the nature of the DNA and of the gene make-up of an organism. Other methods being researched for genetic diseases cures such as gene therapy which is an experimental stage which uses genes to treat or prevent diseases. Researchers are testing many different approaches to gene therapy such as replacing a mutated gene with a healthy version of the gene and introducing a new gene into the body to help fight the disease. Gene therapy is only being tested on diseases that that have no other cures such as cystic fibrous and Gaucher’s disease. RNA interface (RNAi) is also in an experimental stage. What happens is that is now possible to selectively silence the activity of a single gene. The combination of stem cell technology and gene therapy is also in experimental phase. What happens is scientists take skin cells from a person with a disease such as a metabolic liver disease, fix the mutation by erasing the incorrect DNA letter and inserting the correct one. Then turn the skin cells into liver cells by stem cell therapy. All of this research happening makes me hopeful that soon we will be able to help those with diseases. 9 Evaluation The reason I chose Gaucher’s disease was because I was planning to do Charcot-Marie tooth disease and there were too many sub groups and on the web page there was a link to Gaucher’s disease. I chose it mainly because I was interested on how it affects the body and in school we have learned about the lymphatic system so I could understand. I could have been possibly influenced to think that the cure for the diseases will be out soon by the information I have found out about the research being done currently. I didn’t know actually how much is being done and this could have persuaded me to think me to more positively. In conclusion I do believe we will be able to conquer our genetic make-up soon. Technology and science are rapidly becoming more and more advanced. We can already make enzymes work better and researching how to silence a gene that was causing damage. There is hope for people with defective genes as there is treatments and medications to help relieve pain and soon to eliminate all defective genes. 10. References http://www.genomenewsnetwork.org/resources/whats_a_genome/Chp3_1.shtml#chp3#4 http://gaucherwest.com/gaucher/gaucher-disease.html http://www.smartplanet.com/blog/science-scope/stem-cell-breakthrough-could-bring-cure-for-genetic-diseases/ http://www.cliffsnotes.com/sciences/biology/microbiology/dna-and-gene-expression/recombinant-dna-and-biotechnology http://www.preservearticles.com/2012032027922/what-is-the-human-genome-project-and-what-are-its-advantage-and-disadvantages.html http://www.thestudentroom.co.uk/wiki/revision:human_genome_project#Disadvantages http://www.stanford.edu/class/e297c/trade_environment/health/hgenome.html http://ghr.nlm.nih.gov/handbook/testing http://ghr.nlm.nih.gov/condition/gaucher-disease http://genome.cshlp.org/content/7/10/950.full http://www.genome.gov/25521505 http://emedicine.medscape.com/article/944157-treatment http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1682271 http://www.cerezyme.com/patients/gaucher_disease.aspx http://www.genome.gov/25521505#al-5 http://www.mayoclinic.org/diseases-conditions/gauchers-disease/basics/treatment/con-20031396 http://geneticmap.net/ethics.php http://www.scu.edu/ethics/publications/iie/v9n2/outstrips.html http://www.ndsu.edu/pubweb/~mcclean/plsc431/students/otto.html http://jmg.bmj.com/content/42/6/e37.full http://www.gauchercare.com/en/patient/treatment.aspx http://www.nlm.nih.gov/medlineplus/ency/article/003921.htm In references http://www.webmd.com/a-to-z-guides/genetics-carrier-identification http://ghr.nlm.nih.gov/condition/gaucher-disease http://genetics.emory.edu/clinical/?assetID=581 http://emedicine.medscape.com/article/944157-treatment Coffee Bean Tea Leaf: Marketing Mix Coffee Bean Tea Leaf: Marketing Mix The Coffee Bean Tea Leaf, a very popular organization around the world. It is started in 1963 and created by Herbert B. Hyman and Mona. Herbert B. Hyman is the founder of gourmet coffee in California. Today, Coffee Bean is one of the world largest privately-owned, family-run coffee and tea companies. The Coffee Bean and Tea Leaf has by far expanded their branches over 750 locations in 22 countries. The aims of Coffee Bean to their product can describe by two word, excellence and quality. From very beginning, The Coffee Bean effected their customer thinking with the idea to the Coffee Bean is a high standard of their product and image. This makes them the endurance and popularity today. More over The Coffee Bean is successful company because they have discovered the formula for a successful coffee and tea company. About Coffee Bean The mission of The Coffee Bean is To create a spirit within our company that inspires our Team Members to provide our customers with a Total Quality Experience: Quality of Product, Service and Environment. The Coffee Bean and Tea Leaf Companys slogan: Simply the Best. They believe in these basic facts can lead them through their daily lives at The Coffee Bean are being friendly with each other, respect each others value, opinion and individual diversity, ownership, teamwork and honesty. (Coffee Bean, 2011) Product Coffee Bean Donut Our company has produced a new product, which can perfectly match our main product. We have promoted donut as our secondary product. Coffee is usually been ordered during tea time or when someone is free or having a rest. Therefore it needs something to fulfill the customers relaxing needs while enjoying their favorite coffee. Coffee Bean Donut will be an ideal product specially made for this. When the customer is drinking coffee, they also can fill up their stomach or killing their free time by having donut as their dessert. Size of the donut we provide normally is in size of a man fist. More important, it is mix with many healthy ingredients which makes tastier and healthier than other normal donut. The ingredients for the donut have flour, sugar, baking powder, baking soda, salt, egg, canola oil, lemon juice, plain yogurt and vanilla extract. In order to make the customers been able to choose the flavor they want depend on their moods and needs, we provide more than 20 flavors suc h as Chococinno, Iceberg, Kiwi Blitz, Snowy, White Forest, Merry Cherry and others for the customers to choose to fulfill their demands. Target Audience Nowadays our living standard has become higher than before. Compared than quality that people used to consider it as priority, now everyone has more concern on the appearance of the product. Among the age group, teenager group is the best target which can be easily attracted by the appearance of the product. Thus donut used to be a product which mostly preferred by the teenagers because it is one of the foods which accompany most of us since we were still young. Mostly teenager like to hang up with friend or might meet with someone at outside, Coffee Bean is one of the best choices for those who came earlier. Coffee Bean have their shop at most of the shopping complex and it have also provide free Wi-Fi and with a nice environment. While waiting for their friends, they can have order the coffee and the donuts to enjoy the free time. Coffee has been known as one of the favorite drinks for the adults. Majority of the adults has taken coffee as their favorite, not to mention that there are some heavy consumers as well, especially the businessmen. Many businessmen drink coffee as it can help them in releasing tension or finding inspiration as most of them are working under stressful environment in their daily life. Donut can make them more enjoyable while enjoying their hi-tea hour or finding inspiration, thus giving them energy back to work with refreshed mind too. Donut is the best attachment to the coffee in order to make the businessmen having their best enjoyment. Family group is also one of the target customers for Coffee Bean donut. It is because coffee is preferred by most of the adult while donut is a favorite by most of the children. It would be a nice place for the families to have a wonderful gathering time with their family. While the parents are having their coffee, their children will order donuts that they like, and having variety of flavors for them to choose so that they would not get bored with the limited selections. The attractive patterns of the donuts and wonderful atmosphere in the shop will definitely make a good image to both the parents and their children and it makes them having their next family gathering here again. Marketing Communication Mix Tools Advertising In order to outstanding the knowledge of the new donuts feature, advertising plays an important role as one of the marketing communication mix tools to acknowledge all the consumers about this latest secondary product. With the advertising tool the Coffee Bean and Tea Leaf would be able to inform and persuade the entire related market about the launching of new unique donuts. These donuts with different flavors can be advertised with different product images to attract different levels of targeting consumers. The Product Advertising would be a good option to advertise the new donuts as this option promotes benefits of specific goods and services. Within Product Advertising the best method to advertise the donuts is the Pioneering option which defines as stimulating the primary demand for a new product that offers consumers in-depth information about the benefits of the product class. The company could hire different advertising agencies or even a suitable well-known celebrity as the spokesperson of the new donuts products and command the related advertising department in order to advertise the donuts information including planning, creating, producing the advertising, performing research, and selecting media. For advertising, there are six major types of media which include the newspaper, magazines, radio, and television, outdoor media and the internet and World Wide Web. The Coffee Bean Donuts are normally attracted by those younger generations. With this, we can decide what type of media we should use for the advertising. Based on the target customer, the television and the internet and World Wide Web are the best and effective media type use to advertising this new product. Sales Promotion: In communication mix tool, sales promotion are defined as activities that motivates consumers or member of the distribution channel to purchase a good or service immediately, either by lowering the price or by adding the value. The Coffee Bean and Tea Leaf can promote the new features of donuts in several ways of sales promotion. Sales promotion can be done by launching a promotion like Buy 1 Free 1 featuring purchasing an ice-blended drink and a free choice flavor of donut will be offered, or even a 40%-50% enjoy of discount if a particular amount of donuts have been purchased. These are effective ways in fulfilling the missions of sales promotion by increasing trial purchases, consumer inventories, repeat purchases, and most importantly raising the awareness of consumers about the donuts product. Furthermore, providing free gifts to loyal customers and consumers who supported the new secondary donut products are important. This method can motivates them a lot in helping the company to pull customers by sharing their product experiences and knowledge to the others. Giving coupons and rebates away is a must as this type of sales promotion can not only attract more consumers to visit the companys retail stores and franchises, it also able to acknowledge them that they get to enjoy many offers and promotions if they purchase the donuts. Effectiveness of Marketing Mix Tools By using such effective marketing mix tools as their methods in promoting and increasing their sales, Coffee Bean Tea Leaf is hard to beat out by other marketers and stand at the top rank of the coffee manufacturer industry. Advertising Pioneering advertising method is one of the most effective methods in promoting a new product. By using this advertising method, the new products brief information and customers benefits gained from the product will implant into their mind and distribute the information to different groups in a shorter time and wider area. Besides, hiring celebrity as the new product promoter can also attract those who idolize them and convince them to buy the product. Nowadays the mass media make an imaginable influence to the public. By using this as a method to promote new product, for example, hiring a celebrity, will attract more audience to the new products because of the posters or the images of the celebrity on the product. And taking advantage on the audience madness phenomenon on the celebrity, it will definitely raise the awareness thus increase the sales of the product. Although these advertising method is in heavy usage during the new production promotion period and it involves expensive and sustained advertising expenses, but with the well-known company image and the qualified quality of the coffee drinks, Coffee Bean Tea Leaf is able to spend on those heavy advertising expenses and make it out with a greater interest and profit. Sale Promotion Sales promotion is another marketing tool used by Coffee Bean Tea Leaf in the new product introduction period. For example, one of the basic tactics used in the sales promotion is either giving a lower price or add up the value. With the lower price as promoting method, it can easily trigger customers curiosity and attracting the customers come and have a try on the new product. In one hand, using low price method, compared with the normal prices for the usual products in Coffee Bean Tea Leaf, it is not only affordable for most of the customers and the quantity of the products they purchase will increase as well. While in other hand, by adding up the values of the product, those customers with rational thinking or having a budget in their mind will come and purchase the products. By using these promoting methods, the promotion product information and news will be spread by the customers from one to another, and this bring Coffee Bean Tea Leaf more customers to purchase their produ cts and make them aware of the company brand and the products. Free gifts for the loyal customers will make them having concern on the products and company. Coupons and rebates give away method can make sure that the customers will come to make a purchase thus it can share with their friends and families. By making chain sales from one to another, customers concern will be rise and more customers coming to purchase the product lead to greater sales. Conclusion The type of communication tools that The Coffee Bean and Tea Leaf use for the new product is the advertising and sales promotion. As a result it is much more effective than by using the other two ways of communication tools which is personal selling and public relation. As the company which their product is food and drinks, the better way for it to promote the new product is using the advertising and sales promotion because it is faster and easy for them. More prefer to choose the way to let customer go to the place to purchase the product than take out the product to outside and promote it to public. By advertising and sale promotion, the new product will fast spread to everyone and attract them to buy it.